Published by lisawellspr
Lisa Wells is a seasoned professional with years of journalism, public relations and marketing expertise. Wells specializes in publicity campaigns, media outreach and trade shows/special events. Wells has worked in marketing and communications for more than 10 years at leading American brands such as Reem Acra, Judith Leiber, Tumi, Hickey Freeman and Hart Schaffner Marx. Her broad-based background as a magazine editor, in-house PR executive, and an agency principal gives Wells a unique perspective of the needs and nuances of the media. Having worked both sides of the "PR fence," Wells understands the fine art of balancing press demands with client needs. Specialties Expertise in product placement in a broad range of media outlets including national and regional consumer publications, trade, newspapers, television, movies, social media and the internet.